Gene: Dolls, Outfits & Accessories, 1995-2017

Gene: Dolls, Outfits & Accessories, 1995-2017

Doll Reader Pattern Book Featuring Ellowyne Wilde

Doll Reader Pattern Book Featuring Ellowyne Wilde

Professional Doll Making by Jack Johnston

Award-winning doll artist and teacher Jack Johnston shows aspiring doll makers how to build their own business: from establishing a business and marketing plan to developing a line of dolls, finding suppliers, exhibiting at shows, online promotion, and more!
$24.95
In stock
SKU
DRB-JACKJOHNSTON

Award-winning doll artist and teacher Jack Johnston shows aspiring doll makers how to build their own business: from establishing a business and marketing plan to developing a line of dolls, finding suppliers, exhibiting at shows, online promotion, and more!

Sections in this book include …

Johnston’s History

Johnston’s life story from artist in college to Vietnam to a 20-year graphics art career in marketing.

  • Why and how he chose doll making as a career
  • The beginning of Johnston Original Art Dolls
  • The founding of the Professional Doll Makers Art Guild
  • Developing the ProSculpt Polymer Clay Company

 

 

Marketing How To …

Advice from this longtime professional marketer on how to do it right.

  • How to develop a marketing and feasibility plan
  • How to determine a market mix
  • How to develop prototypes of line of dolls
  • How to develop a website strategy
  • Why you need to consider a weekly newsletter
  • Writing articles for magazines, produce videos and write books
  • How to get free publicity

 

 

Events

What’s worthwhile when it comes to travel, seminars, workshops and classes?

  • Booking seminars and workshops
  • Teach classes Beginning, Advanced, and Professional
  • Sponsor competitions at conventions, shows, guilds and club events
  • Attend doll shows, fairs, craft shows
  • Display your products and promote supplies and classes
  • Promote your reputation with fellow artists by lecturing at shows

 

Business Plan Outline

A template you can use to build your own business plan.

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