Professional Doll Making by Jack Johnston

Award-winning doll artist and teacher Jack Johnston shows aspiring doll makers how to build their own business: from establishing a business and marketing plan to developing a line of dolls, finding suppliers, exhibiting at shows, online promotion, and more!

Sections in this book include …

Johnston’s History

Johnston’s life story from artist in college to Vietnam to a 20-year graphics art career in marketing.

• Why and how he chose doll making as a career
• The beginning of Johnston Original Art Dolls
• The founding of the Professional Doll Makers Art Guild
• Developing the ProSculpt Polymer Clay Company

Marketing How To …

Advice from this longtime professional marketer on how to do it right.

• How to develop a marketing and feasibility plan
• How to determine a market mix
• How to develop prototypes of line of dolls
• How to develop a website strategy
• Why you need to consider a weekly newsletter
• Writing articles for magazines, produce videos and write books
• How to get free publicity

Events

What’s worthwhile when it comes to travel, seminars, workshops and classes?

• Booking seminars and workshops
• Teach classes Beginning, Advanced, and Professional
• Sponsor competitions at conventions, shows, guilds and club events
• Attend doll shows, fairs, craft shows
• Display your products and promote supplies and classes
• Promote your reputation with fellow artists by lecturing at shows

Business Plan Outline

A template you can use to build your own business plan.